It’s news that may surprise many : Yellow is basically divorcing itself from its white pages.
But it is for a good reason, as the company intends to focus more on its primary mission : connecting entrepreneurs with consumers in Luxembourg and the Greater Region. Yellow wants to focus solely on its online business directory and on increasingly effective local digital referencing. Make way for Yellocalisation, the geolocation
system made in Yellow.
At Yellow, every day is different. The Luxembourgish company has been in the midst of a major overhaul since last February, when
David Gavroy bought the company. And the least we can say is that things are moving extremely fast in Oberpallen.
The company has just announced that it was definitively separating itself from its White Pages, the directory intended for private individuals. This news surprises many in the world of online directories. “It is no longer normal for
It is no longer normal for private individuals to be bothered by constant phone calls from strangers.”
It should no longer be possible to find personal details so easily online. At a time when everyone is demanding protection of their privacy, this privacy,
this decision seemed important to us, explains David Gavroy, CEO of DG Group.
That’s the first reason. The second reason is that the company wants to,become more and more the voice of tiny businesses, SMEs and the
self-employed.
The preferred partner of the Luxembourgish economy.
David adds: “By separating from the white pages, we are putting the yellow pages back at the heart of our business. We want to focus on our primary mission, which is to connect entrepreneurs with consumers in the Greater
Region. The directory for professionals, as well as supra-local referencing, is our future, and what we want to develop our efforts on.”
Yellow, the voice of the independents
In this same spirit, Yellow continues to insist on its desire to support the self-employed in Luxembourg and the Greater Region as well as to help them in their development.
In addition to the online business directory, the company has developed a wide marketing services for local entrepreneurs. “We are developing our services for the self-employed. We are now able to meet all their communication and digital marketing needs.
Our consultants are all experts in their field and they put their talent at the
service of our partners,” concludes the CEO. All the information about the digital marketing services are available on the Yellow Business website.
